. . . this was an opportunity for these students to achieve
notoriety,
often for the first time in a noncriminal sort of way.
Like most public schools, our high school had many extra curricula events in the course of the school year and they all had to be advertised to the school and general communities. One way we did so, again, a common way, was to have posters for the events put up in the halls and lunchroom. The job of creating these posters and placing them throughout the school fell to the art department- again a common practice. Most art teachers hated these required tasks because we believed they took us away from the finer things the arts can provide- whatever they are- and turned us into a supply staff to advertise some other teacher’s display of their talents and their students; the English department’s theater productions, the music program, athletic events and such. But Charlie was happy to supply the entire school with all the posters they needed and he devised a course for just this purpose. He gave it an attractive title; something like, “Advertising Design,” and since it proved to be so popular with a certain class of kids who did not fare well in most of their other courses and with most of their other teachers, Charlie also offered “Advanced Advertising Design, “ and “Senior Advertising Design.” In this way Charlie created a sheltered workshop for quite a number of students who otherwise would not have been able to attend high school.
Because of who else was enrolled in these courses, no student who was in an academic course of study or who intended to go on to college or who liked art or who wasn’t truant for some infraction or another, took the course. That still left quite a bunch for Charlie to select from, and in another story I have described a number of Charlie’s recruiting techniques; making a visit to the boiler room to see if some kids were smoking or just playing cards, visiting the dean’s bench to see if any kids were about to be thrown out of school, going behind the handball courts where he could usually find some dawdlers and malcontents bullshitting each other. And of course word of mouth amongst this crew was a highly effective draw.
Charlie
reassured every newly recruited student that the ability to either draw or
spell would not necessarily be a handicap. Attendance was everything; he could
help them with all the rest. The following is a typical assignment that Charlie
would set for the class, and more or less describes Charlie’s method of
introducing it. And the ebb and flow of the conversations between Charlie and
his students.
Charlie:
Fellows, (the stories I am relating all
took place in the early 60’s a period of time when Charlie’s recruiting
techniques and these particular classes almost always attracted male students.)
something just down from central headquarters- we gotta do something for the English
Department’s upcoming play- “A Mid Summers Night Dream.”
Class:
Those nerds! Who the hell is interested in that crap? What is this, a play or
someth’n, why don’t they just read the goddam thing to them selves? We got
plenty of other stuff we are doin, Mr. Beck, we don’t have time for that. We
got work to do.
Charlie
took no offense to all this outpouring of contempt of one class of kids for
another class. Whether it was the Math Club where kids could actually add and
subtract, or the Science Club where kids put on lab coats, or the Music
Department’s concerts where kids played music that these kids never listened
to, this was a group of people that the rest of the school held in contempt,
and the favor was returned. Charlie understood that this ugly state of American
civilization was not the singular fault of either of these classes of students,
but the collective fault of their parents and the society at large that held
these same ugly views of one another and infected yet another generation with the
same communicable diseases.
Charlie:
OK. There is so much about this school and this society that stinks to high
heaven. I’ve been around this place longer than you guys and you got it just
right. But, look fellers; you want to stay stuck in that crap or you want out?
These kids in that play, they have been hood winked into believing all this
filth about you and about me; we are better than you, you are different than
us. You know what? You’ve had the wool pulled over your eyes too. Come on, they are no worse than you. Those guys are just trying to get it right,
get through school, get a job, make a life for themselves. Just like you. Now
they’re coming to us for a hand up. We can give them that hand. Come on fellers
what do you say?
Class:
Some: Mr. Beck, you say the same thing whenever some losers come to us for this
and that. You don’t see them comen by and asken if they can do something for
us, do you? No never, no one give us shit.
Some:
(a couple, anyway) OK, OK Mr. Beck, waazup? What you got there?
Charlie:
Anybody know about “A Midsummer’s Night
Dream?”
Class:
No response
Charlie:
It’s a play, it’s by Shakespeare, anybody hear of him?
Class:
(a few kids raise their hands)
Charlie:
Well, it’s a wacky play about…..
Charlie
explains the play, the due dates and all the particulars for the class to make
posters advertising the play to be hung in the halls. The derisive chatter
doesn’t subside for a while but eventually does die down as the students get
what the play is about, make some sketches that they discuss with Charlie and
begin to lay out the full scale of the eventual posters. Based upon friendships
and personality quirks, most of the students work in teams of two or three, a
few work on their own. The ambiance of the art room rather quickly settles down
into one of serious work, people hunch over their tables, most everyone engaged
in drawing and painting and coloring and cutting and pasting. Very little
conversation. Everyone knows where all the art supplies are and they get and return
the material as needed. Charlie sits with each kid or team and discusses this
and that with them. It looks like a professional art studio with the art
director and artists discussing and refining the work at hand. Except when you
looked at the artwork that was being produced.
How
to describe their artwork? Only by a leap of imagination would you gather from
looking at the images what these posters were supposed to be advertising. Or
even that they were posters. Rather, the students were encouraged by Charlie to
catch the eye of the passerby, to stop them dead in their tracks. And in this
regard, the “posters” worked. They were huge things, sprawling across several
yards of the wall. The colors and shapes were dreamlike, exaggerated, highly
stylized, following no recognizable cannon of taste. These objects d’art were
extravaganzas that became the buzz of the school. Although the spelling was
standard, the letterforms themselves were highly inventive, in fact, for the
most part they were unreadable.
But
who cares? As Charlie saw it, this was an opportunity for these students to
achieve notoriety, often for the first time in a noncriminal sort of way. They
were encouraged to sign their work conspicuously- and they did. They were
encouraged to think outside the box, out side the school, outside the limits of
their peers and teachers. And they did. These posters and their makers became
the things to watch for in school. And students who created them achieved a
kind of elite status in the school, maybe elite is not quite the word I am
looking for, but you know what I mean.
Jules Chéret with Henri de Toulouse-Lautrec |
Of
course, there were some students in the school who initially did not see things
that way, and would deface or tear down these posters. When it first happened,
Charlie and his Design class students had a meeting to discuss ways of stopping
this all too typical form of school based vandalism. After Charlie introduced the problem to the
class and some modest preventative strategies considered such as making smaller
posters and putting them behind glass in display cases, a couple of the
students, some of the ones who were held in a certain form of high regard by
the rest of the students in the school, said something like this.
Mr.
Beck, We not bust’n our ass off here for some dead heads be mess’n wit our work. That shit gotta stop. So we got
a plan. During each period, a team of us take off down the hall to check on the
posters; let the rest of the kids know we watch’n things. Even put a reward out
for info. We find out who be shitten wit our stuff, dat is gonna be one sad
sonnofabitch. See? You get the word out, and you do what you say you goin do,
and dats the end of dat shit.
Well,
fellas, says Charlie, I don’t know. That kind of behavior doesn’t seem quite
right for a high school, does it. Can’t
we find a way to keep our posters from being damaged without damaging our
students?
No,
no, Mr Beck, We not goin to bust up nobody. We’re only goin to, you know, like,
make a statement, a statement, like, kids see a team of us patrolling the
halls, checken out the posters, they get the picture; anybody damage those
things, well, the same thing just might
happen to them. Might happen, Mr
Beck, not do happen. No rough stuff Mr. Beck. We be just getten the word out.
Dats it. Dats all you gotta do. So, Waddaya say?
Getting
the word out, says Charlie, getting the word out. That’s what we are doing here
in this class creating the posters that get the word out. How about designing
some posters about the damage and suffering vandalism causes to….
Mr.
Beck! Mr. Beck, We not doin no posters about this here problem, We are goinna
fix the problem right here and right now. No rough stuff, mind you, just
advertising in a way.
Charlie
said, “ Well, fellas, put that way, I guess you have a point. But no more than
three on a team. And be polite. People don’t know what to expect from really
polite kids, so just be polite. Three
very polite kids walking the halls, inspecting the art, that will be quite
enough. OK?
Sure,
sure, three it is, Mr. Beck. Three. Being polite, real polite. Not to worry Mr.
Beck. Polite, like you say. Smiles all around. Just like you say, Mr. Beck,
real Polite.
And
so the Advanced Advertising Design class sent teams of “Inspectors” to roam the
halls from time to time, and guess what? The posters stayed up just like and
where they were put up. No damage to the posters, nor to the students. Did the
attendance increase at the school plays? Did more kids attend the Spanish Club
meetings as a consequence of people looking at the posters? Did the faculty and
students of John Bowne High School gain a deeper appreciation for the art of
the poster as a consequence of actually being able to see the posters that were
put up? Hard to say. But something good happened at JBHS, and the “Art Conservation
Squad” of the Advanced Advertising Design class -in a round about way- made its
modest contribution.
~ Peter London |
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